Wim Roels

Wim Roels is the founder of Cycle Valley BVBA, a company that provides bicycles for residential traffic through leasing, renting, and selling e-bikes.13 As the creator of "happy mobility solutions," Wim is passionate about promoting sustainable transportation options and encouraging people to use bicycles for their daily commutes.2

Professional Background

Wim Roels has a diverse professional background that includes:

• Founder of Cycle Valley BVBA2
• National Key Account Manager at Philips Lighting24
• Brand Transformation Manager at Philips Lighting
• Experience in project and relationship management4

Cycle Valley BVBA

Cycle Valley, founded by Wim Roels, focuses on providing various cycling solutions:

• Leasing, renting, and selling e-bikes
• Offering electric scooters and cargo bicycles
• Promoting sustainable mobility options for businesses and individuals

The company actively organizes demo days and events to showcase their products and encourage people to try electric bicycles.1

A Day in the Life

Wim's typical day as the founder of Cycle Valley involves:

• Early morning start at 6:00 AM
• Organizing and participating in demo events
• Collaborating with local authorities like Stad Gent
• Presenting new products, such as electric folding bicycles
• Conducting interviews with local media
• Providing advice and information to potential customers
• Balancing work responsibilities with family time

Wim's dedication to promoting cycling as a sustainable transportation option is evident in his hands-on approach to running Cycle Valley and his enthusiasm for introducing people to e-bikes and other cycling solutions.1