Willie Edmondson

Willie Edmondson Jr. is a seasoned National Sales Director and VP of Sales known for his strategic and tactical planning expertise in key accounts, distributors, retail, merchandising, B2B, business development, growth strategies, analysis, and training & performance management.

With a strong sales background, Willie has effectively led his teams to drive significant volume and profit growth nationally. He is adept at winning new business, expanding into new markets, surpassing corporate sales targets, and enhancing customer satisfaction within various consumer product industries.

His exceptional communication skills and leadership abilities have established enduring, positive relationships with major retailers like Walmart, Publix, Safeway, Albertson’s, Winn Dixie, Target, as well as military bases.

Willie's accomplishments include exceeding ambitious sales, profit, and market share objectives, cultivating strong partnerships with key distributors and clients, delivering outstanding service for repeat business, and constructing high-performance sales and support teams with low turnover.

Known for his agile solution selling skills that can swiftly adapt to dynamic market conditions, Willie is celebrated as a results-driven leader who consistently achieves exceptional outcomes.