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William Mao
Vice President at Octagon - Fmr. VP at MP & Silva, Content Partnerships at YouTube Sports - Forbes 30 Under 30
William Mao is the Senior Vice President of Global Media Rights Consulting at Octagon, a sports and entertainment agency.1 He is based in New York and has extensive experience in the sports media industry.1
In his role at Octagon, Mao focuses on media rights consulting, which involves advising clients on strategies related to broadcasting and digital media rights for sports properties. He has been involved in significant sports media deals, including supporting the Atlantic Coast Conference (ACC) in its recent expansion to include the University of California, Berkeley and other institutions.2
Mao is known for his expertise in:
- Sports media rights
- Data analytics in sports
- Revenue strategies for sports organizations
He frequently shares insights on LinkedIn about topics such as revenue generation in sports, using the hashtag #revenueabovereplacement.3 This demonstrates his focus on maximizing the financial value of sports properties through strategic media partnerships and data-driven decision-making.
Given his senior position at a major sports agency and his involvement in high-profile deals like the ACC expansion, William Mao is likely considered an influential figure in the sports media rights landscape.
