William Lopez

William Lopez, the founder of Alternative Strategies in 2000, is an accomplished professional with a robust educational background. He holds bachelor's, master's, and doctorate degrees from Northwestern University-Chicago. William is a critical thinker and strategist who excels in producing integrated marketing programs, public relation campaigns, and brand management initiatives.

William boasts a diverse skill set, including being an Achiever, Realtor, Significance, Activator, and Maximizer as per his CliftonStrengths. He is a stealthy marketing partner specializing in brand architecture that spans cultural barriers and excels in executing 'branding with a cultural pulse'. He is known for his ability to integrate client and agency efforts for effective brand activation and success.

As a cross-functional leader and creative problem solver, William thrives in account management roles, delivering high-ROI marketing and promotional programs across various consumer categories and industries. He is a client partner and innovation advocate, laser-focused on enhancing the consumer experience by leveraging marketing disciplines to address unmet customer needs. William is also an expert in multicultural marketing and communication strategies.

A boundary spanner and change agent, William is adept at inspiring media-neutral ideas that merge brand analytics, imagination, and ingenuity to drive transactional opportunities through multi-channeled communication initiatives, digital campaigns, and event activations. His successful client engagements span industries such as hospitality, health/medical/beauty, nonprofit, law enforcement, governmental, retail, franchises, and restaurant/food sectors.

William's continuous pursuit of education is reflected in his studies at Stanford University Graduate School of Business, where he focused on Diversity and Inclusion for Organizational Excellence. Additionally, he completed a Doctor of Philosophy (PhD) in Educational Psychology at Northwestern University.

Beyond his professional endeavors, William is actively involved in various organizations, having served as a Board Member at North Park Main Street and in leadership roles at Paws4Thoughts Animal Rescue, Barrio Logan College Institute, and Dollar Thrifty Automotive Group. To learn more about William Lopez, visit his personal website at www.williamlopez.info.