Kim S. Johnson, MBA

Kim Johnson is a seasoned professional with over two decades of experience in marketing, communications, and leadership roles across for-profit and nonprofit sectors.

Currently serving as the Senior Manager of Brand Communications, Corporate Social Responsibility at UGG, Kim leads the strategic planning and execution of UGG's CSR efforts, emphasizing the brand's purpose-driven approach.

Kim's expertise spans various areas including brand communications, cross-functional leadership, strategic planning, agency/PR management, eCommerce/email marketing, and social media strategy.

With a background in global manufacturing, project management, and new product development, Kim excels in driving omni-channel campaigns, data analysis, competitive positioning, and campaign reporting.

Having a strong educational foundation from institutions like The College of William and Mary and The University of Connecticut, Kim studied brand marketing, psychology, political science, and comedy improv.

Throughout Kim's career, she has held key positions such as Director of Marketing at Homeboy Industries, Marketing Manager at Sugar Foods Corporation, and President of the MBA Marketing Club at The College of William & Mary Mason School of Business.

Kim's skill set includes hiring, training, and mentoring teams, managing budgets, fostering influencer and brand collaborations, and developing creative briefs to drive successful marketing campaigns.