Will General

William General IV, a highly accomplished and diversified professional, boasts a rich background in corporate strategy, marketing, and business development. A graduate of Northwestern University's Kellogg School of Management, where he completed his Master of Business Administration, and a Bachelor of Arts in Sociology/Ethnic Studies from Davidson College, William has held various management roles in renowned organizations such as Red Bull and Molson Coors. At Red Bull, he serves as a Manager of Brand Marketing, where he leads teams in the development and execution of innovative marketing campaigns. Previously, at Molson Coors, he served as an Associate Marketing Manager, responsible for innovation and the Miller Lite brand. Before his work in marketing, William spent time at Vanguard, where he honed his skills in corporate strategy and business development as a Corporate Strategy Senior Analyst and Supervisor of the Business Development Group. William's success across these diverse roles is reflective of his talent for leadership, innovation, and strategic thinking, which he uses to ensure the growth and success of the organizations he serves.