Ashley James

Brand Marketing Manager

Ashley James is a seasoned marketing professional currently serving as the National Insights Manager at Red Bull North America. With over 16 years of experience in product and retail marketing, she plays a pivotal role in shaping the company's off-premise sales strategies and operations within the energy drink sector. Her responsibilities include supporting the Chief Commercial Officer in delivering significant annual gross profits, exceeding $5 billion, through effective sales, distribution, and business development initiatives.1

Professional Background

Current Role: National Insights Manager at Red Bull (June 2023 - Present)
- Focuses on strategy, operations, and tactics for off-premise sales.
- Collaborates with senior executives to enhance business operations within the Sales department.
Previous Positions at Red Bull:
- Senior Trade Marketing Manager (Dec 2021 - July 2023): Developed retail visibility strategies for large format customers.
- Trade Marketing Manager (May 2019 - Dec 2021): Managed point of sale strategies for small format customers.

Additional Experience

Ashley has also worked as a Brand Marketing Consultant, where she advised consumer packaged goods (CPG) brands on marketing strategies, branding, and digital campaigns. Furthermore, she has entrepreneurial experience as the owner of a health and wellness brand providing yoga and meditation services.1

Skills and Expertise

Strong background in cross-functional stakeholder management.
Expertise in digital point of sale innovation and retail activation strategies.
Known for her ability to maintain composure under pressure, earning her the reputation of being "the calm amongst the storm" in high-stakes environments.1

Overall, Ashley James exemplifies a dynamic leader in brand marketing with a robust track record of driving growth and innovation at Red Bull.