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Will Wigram
Co Founder / Managing Director at Diffusion Digital
Professional Background
Will Wigram is a seasoned professional with a rich background in digital marketing and media, currently serving as the Co-Founder and Managing Director of Diffusion Digital. With extensive experience in both client-facing and operational roles, Will has honed his abilities to strategize, innovate, and lead teams toward achieving digital excellence. His journey in the media and advertising sector began with foundational roles at reputable agencies, setting the stage for his current leadership position.
Throughout his career, Will has demonstrated a strong aptitude for understanding market dynamics and consumer behavior, skills that he further developed during his academic pursuits in sociology. His comprehensive experience as Account Director at Matter Of Form saw him play a pivotal role in managing high-profile accounts, leading to impactful digital transformations for various clients. Will's keen insights into media planning and execution were enhanced during his time as a Media Planner at News International, where he orchestrated comprehensive media strategies that significantly elevated brand visibility and engagement.
Having started his career with Aegis Media as an Account Executive, Will quickly climbed the ranks, showcasing his dedication to crafting compelling narratives and strategic insights that align with client objectives. His role as Account Manager at MPG solidified his capabilities in managing client relationships and executing successful marketing campaigns that resonate with target audiences.
Education and Achievements
Will's educational journey reflects a diverse and rich academic background. He earned his Bachelor of Science in Sociology at the prestigious University of Bristol, where he developed a deep understanding of human behavior and social structures, which later became invaluable in his marketing endeavors. Prior to his degree, he excelled at Winchester College, where he achieved A Levels in French, German, and Geography. This linguistic versatility not only exemplified his aptitude for learning but also paved the way for a career in the global digital marketplace.
His academic achievements laid the groundwork for a successful transition into the professional world, where he has continuously leveraged his educational experiences to inform his approach to digital strategy and client engagement. Will's commitment to lifelong learning is evident through his hands-on experience and continuous professional development in the ever-evolving digital landscape.
Notable Achievements
Under Will's leadership at Diffusion Digital, the agency has experienced significant growth, expanding its portfolio of services that cater to diverse client needs in the digital realm. His strategic vision and innovative approach have earned Diffusion Digital recognition as a frontrunner in digital marketing solutions.
Throughout his career, Will has been instrumental in the successful execution of several high-impact campaigns, demonstrating his ability to transform insights into actionable strategies. His significant contributions to Matter Of Form not only advanced client engagement but also positioned the agency as a leader in user-centric design and digital innovation. Additionally, during his tenure at News International, Will managed multi-channel media planning that enhanced brand reach for numerous clients, showcasing his proficiency in delivering results in a competitive landscape.
Will Wigram exemplifies a combination of educational prowess and extensive industry experience in the digital marketing and media sectors. With a reputation for excellence and a commitment to innovation, he continues to inspire those around him as he leads Diffusion Digital toward a bright future.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.