Will Shortt

Strategist | Leader | Founder

Will Shortt is a highly collaborative Senior Executive with a 20 year track record in C-Level startup leadership, global sales, customer retention, strategic consulting, and business development. He excels in leading motivated global teams, from startups to established organizations.

As a CEO of a successful B2B Big Data SaaS Company, Will demonstrated exceptional start-up leadership by achieving cash flow positivity in 5 months, market leadership within 2 years, and an exit after four years with $7M+ annual revenue.

Will Shortt has a strong background as a SaaS Business Strategist, with a proven success record in implementing SaaS solutions for various companies with different Go-To-Market models, always delivering results efficiently and rapidly.

A builder of happy and impactful global teams, Will is known for his high integrity leadership style that attracts talented individuals and motivates self-starters towards shared objectives. He excels in delegation while ensuring accountability within the team.

With expertise in Global CRM Systems, Will Shortt has over 15 years of experience across multiple platforms. Notably, he won the 'Best Large Scale Deployment' award from Salesforce.com for efficiently moving 4400 representatives onto SFDC in just 4 months.

An expert in Global MDM Systems, Will has led two Big Data B2B SaaS startups and established a global MDM program from scratch for a Fortune 500 company. He emphasizes the importance of scalable business systems with a focus on MDM implementation.

Will Shortt holds an MA in International Studies with a focus on China from the University of Washington, a BA in History, Political Science, and International Studies from Trinity University, and has studied at Lakeside School.

Throughout his career, Will has held significant roles in various organizations, including being Co-Founder, COO, and Business Development at Ksana Health, Senior Director of Global Sales/Customer Retention at Symantec, Engagement Manager at Appirio, CEO and Co-Owner at DECK Monitoring, and multiple Project and Program Management roles at Symantec in Biz Dev, Online and International Marketing.