Will Powers

Will Powers is a marketing and strategic planning expert in the video game development industry, with a wealth of experience working on both in-house and agency-side projects. He has a deep understanding of product and brand marketing, media outreach, and correspondence, event planning, and long-term campaign management. Will is adept at identifying strategic needs in a competitive landscape, and maximizes ROI of opportunities for his clients. Will studied Asian Studies and Japanese at the University of North Carolina at Chapel Hill and furthered his Japanese studies at 神田外語大学. Prior to his current role as Communications Director at The Story Mob, Will worked at TRUE Communications, Koch Media/Deep Silver, Bender/Helper Impact, and Sony Computer Entertainment America in various senior and executive positions.