Will Powers

Will Powers is the PR Lead for the Americas at Razer Inc., a position he has held since November 2021.1 He is based in Los Angeles, California, and has extensive experience in marketing and communications within the video game industry.1

Career Highlights

At Razer Inc.::

• Started as Public Relations in June 2021
• Promoted to PR Lead, Americas in November 2021

Previous Experience::

• Communications Director at The Story Mob (2019-2021)
• Senior Account Director, Gaming at TRUE Communications (2018-2019)
• Sr. Manager, Marketing & Communications at Koch Media / Deep Silver (2015-2018)
• Marketing & PR Manager at Koch Media / Deep Silver (2014-2015)

Notable Achievements

• Led strategic marketing and communications efforts for esports organizations and gaming publishers, including Evil Geniuses and Square Enix Montreal1
• Managed communications strategy for Tencent Gaming across North and South America1
• Oversaw product marketing and PR for numerous game releases, including Saints Row and Metro franchises1
• Implemented a new media/streaming outreach strategy that resulted in 400x channel growth1

Education

Will Powers holds a B.A. in Asian Studies / Japanese from the University of North Carolina at Chapel Hill (2005-2008).1 He also studied Japanese at Kanda University of International Studies (神田外語大学) in 2007.1

Skills

Powers has demonstrated expertise in:

• Strategic planning in the video game industry
• Public relations and marketing communications
• Managing multi-million dollar budgets
• Team leadership and agency management
• Event planning and execution for major industry conventions

His career trajectory shows a consistent focus on the gaming and technology sectors, with a steady progression to more senior roles in marketing and communications.