Will Oechsler

Will Oechsler is an experienced executive currently serving as the Senior Vice President of U.S. Operations at Our Daily Bread Ministries, headquartered in Grand Rapids, Michigan.24 With a diverse background in marketing and brand management, Oechsler brings a wealth of experience to his role.

Professional Experience

Oechsler has an extensive career spanning various industries and roles:

Our Daily Bread Ministries: As Senior Vice President of U.S. Operations, Oechsler oversees the largest of the organization's four regional offices, managing a team of 300 employees.3

Academic Involvement: Oechsler serves as an Adjunct Faculty Instructor at West Virginia University's Reed College of Media since July 2009.1 He teaches courses in the Integrated Marketing Communications (IMC) master's program, including:

• IMC-615 Creative Strategy & Execution
• IMC-612 Audience Insight
• IMC-634 Digital Storytelling
• IMC-611 Marketing Research & Analysis

XLER | Marketing & Brand Consultancy: From March 2008 to July 2020, Oechsler was the President of XLER, where he developed and directed strategic marketing initiatives for various corporate and non-profit clients.1

Expertise and Achievements

Oechsler is known for his skills in:

• Developing insight-driven customer personas
• Establishing compelling communication frameworks
• Analyzing market and consumer trends
• Creating and implementing digital marketing campaigns
• Leading cross-functional teams

His career highlights include:

• Leading successful loyalty programs, such as the McDonald's McMoms program
• Spearheading product launches, including P&G's Crest Complete
• Optimizing organizational capacity and enhancing team capabilities for diverse clients

Will Oechsler's LinkedIn profile (username: willoechsler) showcases his professional journey and expertise in marketing, brand management, and organizational leadership.1