Whitney Goodman

Whitney Goodman is a seasoned digital marketer with a specialization in paid media. Known for her data-driven approach and creative messaging skills, she excels in growing brands through strategic advertising campaigns. Whitney's digital marketing journey began during her final year at the University of Utah, where she joined Firetoss, a prominent digital agency in Salt Lake City. At Firetoss, she honed her skills by managing campaigns across various platforms for a diverse client base, all while playing a pivotal role in enhancing team efficiency and training. Seeking to focus on a specific channel, she transitioned to Qualtrics, where she now spearheads paid social and display advertising initiatives.