Wesley Hartley

Wesley Hartley: Driving Growth and Innovation at Leaf

Wesley Hartley is the Chief Revenue Officer (CRO) at Leaf, a leading performance marketing technology and services specialist. With over 7 years of experience at the company, Wesley has been instrumental in shaping Leaf into a premier player in the e-commerce marketing landscape.123

Key Responsibilities and Expertise

As the CRO, Wesley oversees critical aspects of Leaf's operations, including:

• Customer acquisition and retention strategies3
• Revenue operations and frameworks3
• Developing innovative solutions to drive growth for e-commerce businesses4

Wesley's expertise spans a wide range of areas, such as:

• Digital audience development and product marketing1
• Crafting and implementing robust customer acquisition strategies for diverse brands1
• Leveraging cutting-edge technology to redefine the marketing agency model1
• Fostering a global team of specialists committed to delivering exceptional results1

Background and Achievements

Prior to joining Leaf, Wesley gained experience in the music technology industry, where he helped build a competitor to Spotify that grew to millions of monthly active users and became a top 10 streaming platform in many regions.1

Wesley's unique approach to marketing, which involves treating it like an engineering problem, has been recognized by industry leaders like Facebook, who featured a case study on Leaf's innovative methods.1

Today, Wesley is a sought-after speaker and thought leader in the e-commerce marketing space, sharing his insights on topics such as balancing ad channels for maximum ROI4 and scaling profitably in 2024.5

Conclusion

With his extensive experience, strategic vision, and commitment to innovation, Wesley Hartley continues to drive Leaf's success as a premier performance marketing powerhouse, delivering unparalleled growth and efficiency for ambitious e-commerce businesses worldwide.123