Kathy Charneco

Kathy Charneco is a strategic marketing leader with over 15 years of experience in crafting marketing strategies and bringing new products and businesses to market. She excels in building consumer brands and technology products, driving awareness and growth of products that make a difference in people's lives. She has expertise in product marketing, brand strategy, positioning and messaging, customer acquisition, digital marketing, content marketing, social media, sales enablement, competitive landscape, and strategic planning.

Kathy studied Masters in Business Administration (MBA) at University of California, Berkeley - Walter A. Haas School of Business, BSE in Finance & Entrepreneurial Management at Wharton School of Business, and BSE in Finance, Entrepreneurial Management at University of Pennsylvania. She has worked at Lyft as a Group Product Marketing Manager, managed her startup FÉLINE, and worked at Adobe as a Sr. Product Marketing Manager, Digital Media and Sr. Partner Marketing Manager, Platform, among other roles. Her expertise in building and managing teams, go-to-market planning and execution, integrated marketing campaigns, marketing partnerships, P&L management, and representing the voice of the customer make her an asset to any organization.