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Wendy De La Rosa
Assistant Professor at The Wharton School | Co-creator and host of the TED series "Your Money and Your Mind" | Board Member | Forbes 30 Under 30 Finance
Wendy De La Rosa is an Assistant Professor of Marketing at The Wharton School, University of Pennsylvania.12 Her research focuses on using behavioral science to improve consumers' financial well-being, particularly for low and middle-income individuals.4
Academic Background and Career
De La Rosa received her Ph.D. from Stanford's Graduate School of Business and her Bachelor of Science in Finance and Management from The Wharton School at the University of Pennsylvania.4 She joined Wharton as an Assistant Professor in July 2021.4
Research and Expertise
Her research interests include:
- How people think about and allocate their resources
- How thoughts and judgments influence financial behavior
- Improving financial decision-making through behavioral science
Her award-winning work has been published in prestigious journals like the Journal for Consumer Research and the Proceedings of the National Academy of Sciences.13
Notable Achievements
- Co-creator and host of TED's "Your Money and Your Mind" series14
- Forbes 30 under 30 Finance honoree13
- Paul & Daisy Soros Fellow13
- Her TED talks have been viewed over 7 million times13
Professional Experience
Before joining Wharton, De La Rosa:
- Helped start Google's first behavioral economics unit13
- Worked as a private equity investor at Goldman Sachs13
- Co-founded the Common Cents Lab, which aims to improve financial well-being for low to moderate-income people24
Board Memberships and Advisory Roles
She currently serves on the boards of:
Additionally, she advises companies like Honeyfi and Olivia Inc., which focus on financial technology and assistance.4
Wendy De La Rosa's LinkedIn username is wendy-de-la-rosa.4
