Wei Lu

Wei Lu is a growth marketer with a strong passion for scaling customer bases efficiently, ensuring high-quality customer acquisition, and retaining acquired customers. With a data-driven approach, Wei has gained valuable experience working at global brands like Microsoft and in the ad-tech industry. Beyond traditional marketing roles, Wei positions himself as a technology pioneer and liaison bridging the gap between marketing and technology. As an entrepreneur, he thrives on maximizing limited resources and making a significant impact on the growth marketing landscape. Areas of expertise include growth marketing, customer acquisition, performance marketing (Paid Social/Paid Search), data analysis (SQL/Advanced Excel/Tableau/GA), A/B testing, LTV/CAC, lifecycle marketing, Go-To-Market strategies, and product/market fit. Wei has experience in online advertising, the internet industry, consumer apps, SaaS, and AI. Education-wise, he holds a Certificate in Database and Data Analytics from UCSC Silicon Valley Extension and an MBA from National Chengchi University. Wei has held positions such as Product Marketing Manager at Amazon, Strategic Marketing at Numbers Co.,Ltd., Founding Partner at DT42, Performance Marketing Consultant at Tagtoo, and various roles at Microsoft including Product Marketing Specialist, Project Lead, and Marketing Associate.