Jeff Borsuk

Jeff Borsuk is a versatile marketer with a knack for data-driven strategies and a hands-on approach to growing revenue and optimizing customer acquisition costs (CAC).

With a focus on enhancing customer lifetime value (LTV), Jeff excels at exploring unconventional marketing channels beyond the traditional ones like Facebook.

His expertise spans across a wide array of channels including Paid Social, Paid Search, Influencer, CTV, Affiliate, Podcast/Radio, Direct Mail, Newsletter, and OOH.

Jeff's professional background includes working in diverse industries such as Startup E-Commerce, Subscription services, Fortune 500 companies, Professional Sports organizations, Financial Services, Travel industry, Automotive sector, and Celebrity Brands.

Having studied Business Administration with a concentration in Marketing at the University of Southern California - Marshall School of Business, Jeff has a solid educational foundation to support his practical marketing skills.

In his career journey, Jeff has taken up key roles such as VP of Growth and Performance Marketing at Reel, Head of Growth at Harper Wilde, and Senior Marketing and Brand Manager at CLEAR.

Jeff's professional experience also includes positions at renowned companies like Digitas, Fanology Social, Saatchi & Saatchi, Warner Bros. Records, and TBWA Chiat Day, where he handled accounts such as Energizer Battery and Principal Financial.

Additionally, Jeff has a background in social media marketing as well as experience in marketing research and internship roles at Microsoft Team and DecisionQuest.

With a proven track record of success in driving growth and optimizing marketing performance, Jeff Borsuk stands out as a dynamic marketing professional with a diverse skill set and rich industry experience.