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Wei Ke
Pricing geek | Growth strategy consultant | Author
Wei Ke has built a successful career advising prominent banks, insurance companies, fintech firms, retailers, and travel businesses in North America and Europe. His expertise spans product innovation, pricing strategies, marketing, customer value management, and digital sales optimization. Wei is also a prolific writer with over 50 publications in industry and academic journals. He enriches the academic community by teaching pricing courses at Columbia Business School and NYU Stern as an adjunct associate professor. Wei holds a Ph.D. in pricing and revenue management from Columbia Business School and a B.Sc. in electrical engineering & applied mathematics, achieving summa cum laude honors at Columbia University.
Highlights
Oct 5 · ITIJ
Demand for travel insurance will increase - ITIJ
Sep 10 · American Banker
With loyalty app, Walgreens has the look of a neobank - American Banker