Madhavan Ramanujam

Madhavan Ramanujam is a Senior Partner and Member of the Executive Committee at Simon-Kucher & Partners, a global consulting firm specializing in strategy, marketing, and pricing.1 He is based in Stanford, California and has over 500 connections on LinkedIn.1

Career Progression

Ramanujam has been with Simon-Kucher & Partners since 2008, steadily climbing the ranks:

• Started as a Senior Consultant in February 2008
• Promoted to Director in December 2008
• Became a Partner in December 2011
• Served as a Board Member from October 2015 to January 2022
• Currently holds the position of Senior Partner and Member of the Executive Committee since January 20221

Prior to joining Simon-Kucher, Ramanujam worked at i2 Technologies for over 6 years in various roles, including Product Manager and Solution Architect.1

Expertise and Accomplishments

Ramanujam is known for his expertise in monetization strategies, particularly for technology companies. He has:

• Led over 125 monetization projects for Internet, software, and technology clients2
• Advised companies of all sizes, from startups to Fortune 500 corporations2
• Co-authored the book "Monetizing Innovation: How Smart Companies Design the Product Around the Price" in 20162

Education

Ramanujam holds an MBA from Stanford University and pursued his undergraduate studies at the Indian Institute of Technology, Madras.2

Professional Focus

As a senior partner at Simon-Kucher, Ramanujam works with prominent tech companies such as Uber, Asana, and LinkedIn, helping them develop pricing and monetization strategies.3 His work emphasizes the importance of considering pricing early in the product development process, as reflected in his quote: "It is common for companies to obsess about a product and product-market fit, making pricing more of an afterthought, but it is important to include pricing in the product-market fit validation."2