Wei Chang

Wei Chang is a marketing analytics expert with a focus on optimizing global brand strategies through data-driven insights. With a Master of Science in Integrated Marketing and a Bachelor of Arts in Biology, Wei is adept at connecting digital analytics to creative development to maximize content effectiveness, website analytics, and social listening. Wei's programming language skills and expertise in measurement and KPI frameworks set him apart in his field. Wei has worked with prestigious clients including Samsung Mobile, YouTube, Google Maps, Purina, Verizon, Altria, and Citi throughout his career. He is also experienced in strategic planning, cross-functional communication, project management, and client-facing presentations. Wei has worked as a Marketing Analyst at Razorfish, a Digital Marketing Analyst at Rokkan, and an Analyst at Big Spaceship. Prior to that, he served as a Research Assistant and a Marketing Assistant at National Taiwan Normal University.