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    Wee Kee Ng

    Head of Loyalty, CRM, and Customer Experience , ACC

    Wee Kee Ng is a seasoned leader with over 35 years of experience in the hospitality industry, specializing in enhancing customer engagement and loyalty. His skills include loyalty program management, CRM analytics, CX design, program operations, and digital transformation.

    Wee Kee Ng has a successful track record in the airline and hotel sectors, excelling in innovation and consumer-centric strategies to drive business growth. He has established profitable partnerships in various regions around the world, including Europe, US, Taiwan, Singapore, and Hong Kong.

    As a qualified executive coach (ICF ACC), Wee Kee Ng leverages his leadership development background to help executives overcome challenges and reach their full potential.

    Career highlights include launching and growing the FIRST rewards program for Asia's luxury hotel group, achieving significant membership growth. He revamped and relaunched the Shangri-La Circle program, increasing worldwide membership from 700K to 14M.

    Wee Kee Ng led functions such as Global Partnership, CRM, program management, and operations at Shangri-La Circle, driving members' revenue contribution from 27% to 40% within two years.

    His expertise in developing enterprise marketing platforms and implementing effective communication strategies resulted in high member engagement rates and substantial revenue increases.

    Wee Kee Ng's strategic initiatives also included launching co-branding cards and industry alliances, generating substantial revenue and enhancing loyalty program offerings.

    With a background in civil engineering and a strong foundation from Nanyang Technological University in Singapore, Wee Kee Ng is a well-rounded professional with a proven ability to drive business success.

    Formerly holding leadership roles at Shangri-La Group, Cathay Pacific Airways, HelloAsia Corporation, The Lacek Group, Passages, Asian Frequent Flyer Pte Limited, and Singapore Airlines, Wee Kee Ng brings a wealth of experience to any organization.

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    Location

    Hong Kong, Hong Kong SAR