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David Swezey
Client growth and Sales leadership at the intersection of Loyalty, CRM, Customer Experience and MAdTech at Merkle
David Swezey is a seasoned sales and solutions professional with over 22 years of experience in direct sales and developing complex deals across various industries.
He excels at opening new accounts, closing deals, and delivering impactful results for both clients and employers.
David specializes in integrating Digital and CRM data for enhanced segmentation, effective modeling, and improved personalization efforts in marketing strategies.
He is adept at measuring and optimizing marketing impact, driving profitable traffic, and navigating attribution challenges to maximize ROI.
With a background in MarTech, AdTech, CRM, loyalty programs, and agency engagements, he leverages his expertise in media optimization including Mobile, Social, Display, and SEO.
David holds a Bachelor of Arts in Communications and Media from McDaniel College and pursued Communications studies at Kaplan College.
His professional journey includes roles such as Senior Vice President Enterprise Sales, Vice President Sales & Solutions, Senior Director Retail Markets at Merkle, VP Major Brands at Harte-Hanks, National Account Executive at Donnelley Marketing, AVP Sales at Dialog, and District Sales Manager at Dun & Bradstreet.
