Wayne Lotherington

Wayne Lotherington is the founder and CEO of Allsorts Habit Creation Pte Ltd, a company he established in 1999.2 With nearly 20 years of experience in the advertising industry, Lotherington's vision was to create a company that could help business professionals realize their creative potential across various aspects of their work.2

Professional Background

Lotherington, often referred to as "The Switch Doctor," is an experienced communications professional who developed his skills over many years in the industry.13 His company, Allsorts Habit Creation, provides consulting and training services to clients in over 50 cities, focusing on enhancing business effectiveness through creativity.

Education and Expertise

Wayne Lotherington has a diverse educational background that complements his practical industry knowledge:

• Bachelor of Economics
• Graduate Diploma of Education
• MBA
• PhD

This combination of academic expertise and industry experience allows him to deliver high-quality consulting and training services to his clients.

Company and Services

Allsorts Habit Creation operates internationally, with a team spread across multiple countries including Australia, USA, Singapore, and France. The company's client list includes prominent names in the marketing and communication world, such as Publicis, M&C Saatchi, and Leo Burnett.6

Lotherington's fundamental belief is that fostering creativity leads to tangible results, and that cultivating creative thinking as a habit can drive consistent success in business. This philosophy is reflected in the services offered by Allsorts, which include workshops based on Lotherington's book "How Creative People Connect".5

Wayne Lotherington continues to be active in the business world, sharing insights and engaging with professionals through platforms like LinkedIn.4