Yunha Kim

Yunha Kim is the Founder and former CEO of Simple Habit, an award-winning meditation app designed for daily stress relief. She launched Simple Habit in 2016 after experiencing the benefits of meditation in her own life. The app quickly gained popularity, becoming the leading meditation app on the App Store and winning the Google Play Award for Best Well-Being App in 2018. Under her leadership, Simple Habit garnered over 7.3 million downloads and achieved more than 100,000 five-star reviews, raising $12.8 million from notable investors including Y Combinator and Foundation Capital.123

Prior to founding Simple Habit, Kim was an investment banker and also co-founded Locket, an app that transformed smartphone lock screens, which she sold in 2015. She graduated magna cum laude from Duke University and attended Stanford University's Graduate School of Business, where she dropped out to focus on Simple Habit full-time.24

In March 2023, Kim pivoted her focus to a new venture called Sleep Reset, a personalized sleep improvement program that utilizes strategies based on Cognitive Behavioral Therapy for Insomnia (CBT-I). This decision was influenced by feedback from Simple Habit users, who identified sleep issues as a significant concern.35 Kim's entrepreneurial journey has been recognized with accolades such as being named in Forbes' 30 Under 30 list in 2017.14