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Wayne Lieb
SEM Consultant / PPC Expert
Professional Background
Wayne Lieb is a seasoned digital marketing strategist with extensive experience in paid search management. With a strong background in leveraging multiple technologies such as Doubleclick Search, Omniture SearchCenter, and providing managed services and consulting, Wayne has proven his ability to drive success across a wide range of clients. Over the years, he has adeptly managed a team of highly skilled individuals focused on optimizing paid search campaigns for a variety of clients, including marketers and agencies with budgets ranging from $10,000 per month to over $5 million annually.
Wayne's professional journey has taken him through various esteemed positions, including his role as the Principal Consultant and Owner at Turnkey Digital, where he continues to provide invaluable insights and strategies to clients looking to enhance their digital marketing efforts. Before this, he made significant contributions as the Search Marketing Director at Acceleration eMarketing, showcasing his leadership skills in the ever-evolving landscape of digital media.
His career also includes pivotal roles as a Media Planner and Buyer, and Campaign Manager at Acceleration eMarketing, where he honed his expertise in planning and executing comprehensive media strategies that align with business objectives. These experiences, in conjunction with his commitment to excellence and results-driven approach, have solidified Wayne's reputation as an authority in the field of paid search marketing.
Education and Achievements
Wayne Lieb's educational experience at the University of Johannesburg provided him with a solid foundation in the principles of marketing and strategy, fostering his skills and knowledge in digital marketing. His educational background, coupled with his hands-on experience, empowers him to craft effective marketing strategies that resonate with target audiences and drive growth for his clients.
In addition to his formal education, Wayne's notable achievements span across multiple sectors, particularly in travel, finance, and retail, where he has delivered exceptional results for clients through his tailored paid search strategies. His ability to analyze PPC metrics and key performance indicators (KPIs) has enabled his clients to optimize their online marketing efforts, leading to increased visibility and revenue.
Wayne's specialty in Google AdWords, Yahoo! Sponsored Search, and other search engine platforms highlights not only his versatility but also his deep understanding of the digital marketing landscape. He consistently stays ahead of the curve, ensuring that he is familiar with the latest technologies and marketing tools available to enhance the campaigns he oversees.
Achievements
Some of Wayne's most notable achievements include the successful implementation and optimization of complex paid search campaigns across various industries, leading to sustained growth and increased market share for his clients. His ability to conduct paid search audits and diagnostics enables him to identify opportunities for improvement and optimize clients' portfolios effectively. Throughout his career, Wayne has demonstrated a commitment to helping brands achieve their marketing objectives while maximizing return on investment (ROI).
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Wayne Lieb: Expert in Paid Search Management and Digital Marketing Strategy
tags':['Paid Search Management','Digital Marketing Strategy','Search Engine Marketing','PPC Optimization','Google AdWords','Yahoo Sponsored Search','Digital Marketing Consultant','Travel Marketing','Finance Marketing','Retail Marketing','Key Performance Indicators','Marketing Leadership','Paid Search Audits','Omniture Analytics','Campaign Management','Keyword Research'],'questions':['How did Wayne Lieb develop his expertise in digital marketing strategies?','What factors contributed to Wayne Lieb's success in managing high-budget paid search campaigns?','What innovative techniques does Wayne Lieb use to optimize PPC campaigns for his clients?','How has Wayne Lieb's education at the University of Johannesburg influenced his career in digital marketing?','What are the key components of Wayne Lieb's approach to digital marketing consulting?']} Pinterest:{
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
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Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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