Rebecca Lieb

Rebecca Lieb, Ph.D., is a prominent figure in the fields of digital marketing and media. She serves as an analyst and founding partner at Kaleido Insights, a research advisory firm that specializes in digital marketing innovation. Her expertise encompasses content strategy, content marketing, and converged media, making her a sought-after advisor for many leading global brands, including Facebook, Nestlé, and IBM.23

Academic Background

Rebecca earned her Ph.D. in digital content marketing and content strategy from Anglia Ruskin University in 2021. She also holds multiple master's degrees, including an MA in Cinema Studies from New York University and another from Université de Paris-Sorbonne.34

Professional Experience

Before her current role at Kaleido Insights, Rebecca was an analyst at the Altimeter Group, where she focused on digital advertising and media. She has authored several influential books on content marketing, including Content: The Atomic Particle of Marketing, which has been recognized as one of the best marketing books of all time.12 Additionally, she has contributed to industry publications such as Econsultancy and Advertising Age.2

Teaching and Speaking

Rebecca is also an educator, having taught at various prestigious institutions such as New York University, Kellogg School of Management, and Sasin School of Management in Thailand. Her teaching often focuses on digital media and marketing strategies.23

Contributions and Recognition

Her research work includes publishing significant studies on content marketing and its role in the broader media landscape. Rebecca is a frequent speaker at industry conferences and is known for her insights into the evolving nature of digital marketing.56

In summary, Rebecca Lieb is a highly respected analyst, educator, and author whose work significantly influences the field of digital marketing.