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Wayne Greenwood
Product/UX Leader & Chaos Pilot
Wayne Greenwood is a prominent figure in the field of Product Management and User Experience & Design.
He is the Chief Design Officer & Co-Founder of Cooper, a pioneering firm known for inventing Goal-Directed Design & User Personas, which helped establish UX Design as a distinct discipline.
With a background spanning software and combined hardware & software products, Wayne has led teams and launched products used by millions across various industries including consumer, business, video, audio, media, medical, enterprise, fitness & gaming.
His extensive professional journey includes roles in Fortune 500 companies, startups, and consulting firms, where he honed his skills in product management, user experience, and design.
Wayne is a seasoned speaker, writer, inventor, and a multi-talented individual with hobbies like soldering, wrenching, guitar playing, and bass guitar.
His career highlights include serving in leadership positions at Yahoo, Verizon Media, VDMS, Striiv Inc., Cooliris, and Apple, among others.
