Wayne Bennett

Wayne Bennett is the Senior Vice President of Retail at ECRM, a role he has held since August 2016. With over 25 years of experience in the retail and consumer packaged goods (CPG) industries, he has a strong background in sales leadership, business development, and category growth.

Professional Background

At ECRM, Bennett leads a team responsible for managing the world's largest digital product discovery and sales funnel management platform for the retail sector. His responsibilities include driving enterprise solutions, enhancing buyer engagement, and launching new service offerings tailored to retailer needs. Under his leadership, ECRM has seen significant growth, including a 30% increase in retail merchant engagement year-over-year and a 12-fold revenue increase since the start-up phase.13

Before joining ECRM, Bennett served as Managing Director and Group Publisher at Drug Store News Group, where he was recognized for significantly expanding digital media revenue and building a strong network within the consumer healthcare and retail industries. His educational background includes a Bachelor of Science in Economics from the State University of New York-Albany and an MBA in Marketing from St. John's University.123

Key Achievements

• Oversaw a significant digital transformation during the COVID-19 pandemic, leading to a 90% digital revenue base for the company.
• Cultivated merchandising campaigns with major retailers, enhancing industry engagement and achieving business objectives.
• Managed a supplier acquisition program that added over 260,000 brands, contributing to substantial revenue growth.123

Bennett's expertise and leadership have positioned him as a key figure in the retail and CPG sectors, making him a sought-after expert in sales and business development strategies.