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Wayde Fleener
Decision Sciences Leader - intersection of Business, Analytics and Technology.
Wayde Fleener is currently the Senior Director of Marketing Decision Sciences at Best Buy, where he leads a team focused on utilizing data analytics to drive marketing strategies and decision-making processes. His role involves overseeing consumer analytics and ensuring that the marketing efforts align with business objectives through data-driven insights.
Before joining Best Buy, Fleener held a significant position at General Mills as the Head of Decision Sciences, where he was responsible for providing consumer analytics to business leaders globally. His experience in marketing strategy and analytics is complemented by a strong background in data science, making him a seasoned leader in the field.13
Fleener's educational background includes a Ph.D. in Biostatistics and a B.A. in Mathematics, which underpins his analytical expertise and ability to leverage data for strategic marketing initiatives.2
