Erica Curtis

Erica Curtis is a marketing professional with a strong educational background. She studied Business Administration with a concentration in Marketing at Boston University, earning a B.A.B.S. degree. Additionally, she pursued Marketing at the Boston University School of Management, obtaining a Bachelor of Science (B.S.) degree.

With a wealth of experience in the publishing industry, Erica has held various key positions at Penguin Random House. She currently serves as the Vice President of Marketing Strategy, with a focus on Consumer Insights & Analytics. Prior to this role, she was the VP of Campaigns & Analytics in the Consumer Marketing Development department. Erica has also fulfilled roles such as Director, Associate Director, and Senior Manager in Marketing Analytics at Penguin Random House, showcasing her expertise in leveraging data for marketing strategies.

During her tenure at Penguin Random House, Erica Curtis has excelled in roles involving online and digital marketing, direct-to-consumer sales, and marketing analysis. Her diverse experience spans from project analysis to managerial positions, indicating a comprehensive understanding of the publishing industry's marketing landscape.

Before her time at Penguin Random House, Erica honed her analytical skills as a Senior Research Analyst at AC Nielsen BASES, further enhancing her marketing analytics capabilities.

Erica's educational background in marketing paired with her extensive experience in various marketing roles at Penguin Random House and AC Nielsen BASES make her a valuable asset in the field of marketing and consumer insights.

Her career trajectory highlights a successful journey climbing the ranks within a prominent publishing organization while continuously contributing to marketing strategies and consumer understanding.