Warren Davey

Warren Davey MBA is an experienced integrated marketing leader and agency executive based in Wilmslow, England, United Kingdom.1 He is the founder of Tipping Point Marketing, a company he established in 2013 and led until November 2022.1

Career Highlights

Warren has an extensive background in marketing and leadership roles:

• Current Position: Integrated Business Director at FP7 McCann in Riyadh, Saudi Arabia (since December 2023)1
• Previous Roles:
  • Managing Partner at McCann Worldgroup (November 2022 - January 2024)
  • CMO at NEO Bank start-up (May 2021 - February 2022)
  • CMO at Wyelands Bank (July 2017 - July 2021)
  • Director of Brand and Marketing at RWE npower (October 2013 - February 2016)
  • Group CMO and Board Member at Mitchell Farrar Group (2012 - 2013)
  • Head of Integrated Marketing Planning and Head of CRM and Insight Marketing at Moneysupermarket.com (2009 - 2012)
  • Senior Account Director at McCann Erickson (2002 - 2009)

Education

Warren holds several qualifications:

• MBA with Distinction from The University of Manchester (2009 - 2011)
• Post-graduate diploma in marketing from the Chartered Institute of Marketing (2001 - 2002)
• Bachelor of Arts (B.A. Hons) in Advertising and Marketing from Lancaster University (1995 - 1998)1

Expertise

Warren's areas of expertise include:

• Brand and positioning strategies
• Brand implementation
• Advertising
• CRM programmes
• Insight and research
• Direct marketing
• Brand response
• Marketing planning2

Warren Davey is described as a truly integrated marketing communications consultant, bringing a wealth of experience from various sectors and leadership positions in the marketing industry.2