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Walid Kotaich
Marketing Strategist - Brand Marketing - Driving growth for brands & OTT Apps - Performance Marketing - E-commerce
Professional Background
Walid Kotaich is a highly accomplished marketing professional, recognized as a strategic leader in the domains of marketing, communications, digital media, and public relations. With over 15 years of extensive experience in the media, entertainment, and telecom sectors, he has developed a unique blend of creative instincts and a results-driven approach that has significantly benefited both B2B and B2C organizations. As the current Head of Section for TV Marketing at Abu Dhabi Media (ADM), Walid leads the marketing strategy for various OTT apps while also overseeing critical branding initiatives that enhance brand positioning and drive success.
Walid's career is marked by his expertise in coordinating integrated marketing communications and devising strategies that encompass various facets of marketing, including multimedia communication and brand monetization. His deep knowledge allows him to adeptly manage retail strategies, performance marketing, CRM initiatives, and subscription campaigns, thereby ensuring that brands under his guidance achieve optimal results.
Aside from his leadership at ADM, Walid has a rich history of impactful roles in a variety of prestigious organizations. He formerly served as the Marketing Manager for TV Marketing and Corporate Digital Brands at Abu Dhabi Media, where he was pivotal in the rebranding and launch of several TV channels and digital platforms. Additionally, he played a key role as the Marketing Manager for HTC in the GCC and Levant regions. His earlier career highlights also include leadership positions at Etisalat, Universal Media, and OMD EMEA, showcasing his robust skillset in media management and advertising.
Education and Achievements
Walid Kotaich's academic achievements complement his professional expertise, making him a well-rounded leader in the marketing sphere. He holds a Master of Business Administration (MBA) in Marketing from the University of Leicester, UK. Furthermore, he has pursued further education through a Diploma in Strategic Management and Leadership from the Chartered Management Institute (CMI) in the UK, underscoring his commitment to lifelong learning and professional development.
His educational background also includes a Bachelor of Business Administration (BBA) in Marketing/Marketing Management from the Lebanese American University. This solid educational foundation lays the groundwork for his innovative thinking and strategic approach to marketing challenges.
In addition to his academic and professional achievements, Walid has also been recognized for his contributions to the marketing community. He has had the honor of serving as a judging panel member for the Transform Awards in the MENA region, an internationally acclaimed program that celebrates excellence in branding and rebranding efforts.
Achievements
Walid's career is characterized by significant accomplishments in the realms of branding, marketing, and communication. He has successfully spearheaded numerous campaigns that reflect his deep understanding of market dynamics and consumer behavior. His remarkable achievements include:
- Rebranding and launching TV channels: His leadership in marketing several TV channels has not only enhanced their market presence but has also solidified their brand identity, making them top contenders within the competitive landscape.
- Digital brand initiatives: Through his strategic foresight, he has led the development and delivery of various digital brand initiatives that have effectively engaged audiences and driven measurable results.
- Integrated marketing communications: Walid is known for bringing a comprehensive approach to marketing, ensuring that all facets of communication are aligned with the overall brand strategy. This has resulted in successful retention campaigns and improved customer loyalty across the brands he has managed.
- Guidance for governmental entities: His ability to provide sound marketing communication advice to governmental organizations demonstrates his versatility and broad understanding of market needs and public perception.
- Strong interpersonal skills: Recognized for his negotiation abilities and excellent customer service skills, Walid has built lasting relationships that have facilitated collaboration and growth for the organizations he has worked with.
- Leadership and team management: His proven track record in leading teams and managing projects showcases his ability to motivate colleagues toward achieving their goals while nurturing a collaborative and positive work environment.
His accomplishments in lead generation and critical thinking have made him a key figure in driving innovation and continuous improvement in marketing strategies.
In conclusion, Walid Kotaich exemplifies the qualities of an effective marketing leader. With a wealth of experience across various industries, a robust educational background, and an impressive roster of achievements, he continues to make significant contributions to the marketing landscape. His strategic insights, creative mindset, and dedication to excellence position him as a valuable asset in any organization striving for growth and brand differentiation.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Clay's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.
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