Chad Helgerson

Chad Helgerson is a seasoned Marketing Strategist with a rich background of over 22 years in developing, launching, and overseeing successful marketing campaigns that drive consumer engagement, boost market share, and increase revenue.

With a comprehensive understanding of the integrated marketing process, Chad is a proficient leader proficient in strategic planning, competitive analysis, and executing targeted and cost-effective campaigns. His expertise extends to skilled negotiation to secure broad support for complex promotional projects.

Chad Helgerson holds a Bachelor of Science (B.S.) in Health and Science from Colorado State University, along with studies in Applied Information Technology at the Information Technology Institute (ITI).

He has held various key positions in distinguished organizations, including Vice President of Growth (User Acquisition) and Sr. Director, User Acquisition at MyOutdoorTV within the Outdoor Sportsman Group. Additionally, he has served as Director and User Acquisition Manager at MyOutdoorTV, demonstrating his proficiency in user acquisition strategies.

Chad's professional journey also includes roles such as Mobile User Acquisition and Account & Affiliate Management at Adperio, Online Marketing Manager at JR.com - J&R Music and Computer World, Internet Product Specialist at Dex One, and Web Specialist at Janus Capital Group.