Wain Choi

Wain Choi is a highly accomplished advertising executive with extensive experience in the creative industry. He has held several prominent positions throughout his career, including the role of Senior Vice President and Chief Creative Officer at Cheil Worldwide, one of the world's largest advertising agencies headquartered in Seoul.23

Career Highlights

Choi's impressive career spans across multiple continents, including North America, Europe, and Asia.5 He has served as Chief Creative Officer in several major advertising agencies, showcasing his versatility and expertise in the field. Some of his notable positions include:

• Chief Creative Officer at Dentsu Brussels
• Chief Creative Officer at Ogilvy Korea
• Senior Vice President and Chief Creative Officer at Cheil Worldwide
• Chief Creative Officer at CJ Livecity
• Chief Creative Officer at Zulu Alpha Kilo15

Recent Developments

In 2023, Wain Choi embarked on a new venture by launching his own independent agency called BLKW Inc., where he currently serves as the Chief Creative Officer.67 The agency's core mission is to transform brands by rising above "sameness" in the industry, with a focus on humanity-anchored approaches.7

Approach and Reputation

Choi is known for his mission to steer Korean agencies away from celebrity-driven advertising towards pure ideas.4 His well-respected talent and creative vision have earned him recognition in the advertising industry. As a leader, he has been instrumental in driving creative excellence and innovation in the agencies he has worked with.

Wain Choi's diverse experience across different markets and his track record of success in high-level creative roles have solidified his position as a prominent figure in the global advertising landscape.