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Zak Hoke
Creative Leadership - Experiential Design - Immersive Storytelling - Retail Marketing - Visual Merchandising - Scenography
W. 'Zak' Hoke is a creative leader with expertise in brand strategy, experiential design, and immersive storytelling, focusing on retail marketing.
With a passion for the 'creative process' and brand storytelling, he excels in environmental and spatial design practices believing that 'retail is detail.'
Zak is a people-first professional known for his multidisciplinary approach in creative brand marketing and experiential design, merging art and technology to create compelling consumer connections.
With 20 years of experience, he is a compassionate team builder who emphasizes creativity and brand storytelling, leading teams to execute marketing strategies from ideation to implementation.
Zak studied at the Fashion Institute of Technology and completed a Diploma in Screenwriting Workshop at the New York Film Academy.
He founded ATR Creative Inc and held senior creative roles at Gopuff, Nike, Google, adidas Group, Marc Ecko Enterprises, and Gap Inc.
