Wesleyan University

University of Southern California

Freelance Content Production, Marketing & Creative Operations

Apple | Airbnb | Google | BBH Global

Apple
Senior Creative Producer, TV + Music
Jan 2023 - Present

Airbnb
Lead Program Manager, Global Marketing Campaigns + Social
Aug 2022 - Dec 2022
		
Google
Senior Producer, Brand Studio
Jan 2022 - Jul 2022

BBH Global (Google)
Executive Producer
Aug 2021 - Dec 2021

Kyra Beckmann

Freelance Executive Producer

Skills: Content Production · Creative Content Production

AICP (Association of Independent Commercial Producers)

Judge

• Lead content production for all programs from high volume social to large-scale integrated brand campaigns.
• 360 integration of content mediums including Stills, Motion, Animation, Illustration, et al.
• Oversee Los Angeles and San Francisco Content Production team of producers and studio management.
• Partner with cross-functional team members for future business planning needs.
• Manage external vendors and advertising agencies in a production and cost consultant capacity.
• Balance creative excellence, cost effectiveness, Marketing needs and asset usage.
• Identify opportunities to streamline operational workflow and processes, implementing solutions to elevate quality of creative work.
• Member of the Diversity & Inclusion leadership team driving DEI holistically through the entire production process.
• 2020 Sephora Standing Together Award Recipient:
Awarded to an individual or a team who has shown unprecedented resilience and perseverance during the turbulent changes to the business brought about by the Covid-19 pandemic. Recognized for altering strategy & pivoting quickly to adjust to the new environment. Showcased great leadership that impacted broader teams.

LVMH

Director of Content Production, Marketing & Creative Operations, Sephora

Spearhead production for the social impact agency, MAL\FOR GOOD serving an emerging model of enterprise, in which for-profit businesses are addressing social goals while nonprofits develop sustainable and entrepreneurial market-based operations.

Client roster includes XQ Institute, Emerson Collective, Climate Reality, ESRI, Conservation International, Starbucks, One Love, TOMS, Earth Justice and Best Friends Animal Society.

TBWA\Media Arts Lab

Executive Producer

Lead content production for broadcast and integrated product launch campaigns for Nike, Pepsi and Samsung (North America & Global).

AdAge 2018 Agency A-List
Digiday 2017 Most Innovative Agency
AdAge 2017 Agency A-List
Adweek Digital Agency of The Decade
Fast Company 10 Most Innovative Companies

R/GA

Senior Content Producer

Responsible for ensuring 72andSunny's Studio functions beyond industry-wide standards and continues to evolve as a best in class production facility. Includes analysis, improvement and coherence of all Studio-wide systems and initiatives across Studio disciplines (Interactive, Design, Film, Photography, Motion GFX and Editorial).

Clients include Google, Samsung, Starbucks, CKE, Target, Activision, Smirnoff, ESPN, Sonos, et al.

• Focus on short and long-term fiscal planning, optimization, budgeting, and strategic development.
• Seek out and analyze new Studio business partnerships and opportunities, build business plans, lead mergers with greater company initiatives and operationalize partnerships into Studio workflow and infrastructure.
• Improve the profitability of all business units in the Studio, including rate audits, and talent-sourcing/staffing strategies on a job level.
• Improve Studio systems, processes, and policies - specifically, support better information flow and management, business process, technical workflow and organizational planning across Studio disciplines.
• Create better integration between disciplines and generated systems for unified response to brand campaigns.
• Ambassador for the Studio; create and maintain marketing assets to raise awareness and enthusiasm around Studio capabilities targeted specifically to the work and culture of each brand.
• Research emerging innovation trends within the industry and propose analogous Studio developments.
• Oversee Production for Design and Interactive projects.
• Supervise a team of 15+ designers, developers and producers.
• Handle bidding for all incoming Studio Print & Interactive projects.
• Responsible for job budgets, as well as, managing departmental P&Ls.
• Strategize long-term business planning for Design/Print and Interactive development.

72andSunny

Studio Operations Manager

On January 24, 1984, Apple introduced the Macintosh. And with it a promise that the power of technology, put in the hands of everyone, could change the world. On January 24, 2014, we sent 15 camera crews all over the world to show how that promise has become a reality.

From sunrise in Melbourne to nightfall in Los Angeles, they documented people doing amazing things with Apple products. They shot over 70 hours of footage — all with the iPhone 5s. Then it was edited and scored with an original soundtrack. Thanks to the power of the Mac and the innovations it has inspired, an effort that normally takes months was accomplished in a matter of days. (ref: http://www.apple.com/30-years/1-24-14-film/)

• Responsible for managing the Integrated production for the Australia portion of the Global digital Apple campaign.

Associate Producer

www.iconoclast.tv
• Launched the US office for the prestigious commercial, music video and film production company.
• Operate as staff producer and/or staff production supervisor on numerous broadcast and integrated advertising campaigns.
• Directors include Harmony Korine, Romain Gavras, Megaforce, Yoann Lemoine, Gustav Johansson, Andre Saraiva, So Me, amongst others.

Clients included Adidas, Dior, Puma, JCP, Apple, Lexus and Spotify, et al.

ICONOCLAST FILMS

Producer

ACID MODERNISM for T Magazine (New York Times) 
• Producer for a short film titled "Acid Modernism" for T Magazine online.
HIRSHHORN / 2012
www.dougaitkensong1.com
• Collaborate with the director in casting, budgeting, and filming for the film ‘Song 1’ for the Hirshhorn Museum in Washington, DC. Using eleven high-definition video projectors, 'Song 1' seamlessly blended imagery to envelop the Hirshhorn Museum’s exterior, creating a work that allowed visitors a chance to witness the first-ever work of 360-degree convex-screen cinema.
BLACK MIRROR / 2011
www.dougaitkenblackmirror.com
• Support in the production of the work ‘Black Mirror’ by coordinating the film, sound and architecture.
• Serve as Photo Editor for press and book materials.

Doug Aitken Workshop

• Schedule daily operations, future projects and manage job costs to efficiently produce high-end VFX for commercials and music videos.
• Manage front of house personnel and client service facilities including restructuring the travel department to meet the highest client satisfaction while providing further cost efficiency.