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Vyjayanthi Vadrevu
Applied Anthropologist- AI + Ethics
Vyjayanthi Vadrevu is the founding ethnographer and strategist at Rasa.nyc, a firm that focuses on applying ethnographic research to various projects, including social impact design and corporate technology innovation. She has a background in applied anthropology, which she utilizes to understand human behavior in different contexts, thereby informing her work in design and technology.13
In addition to her role at Rasa.nyc, Vadrevu has served as an adjunct professor at the City University of New York, teaching courses related to applied anthropology and autoethnography. Her professional experience includes leading UX research at Capital One’s Innovation Lab and creating the role of 'Developer Anthropologist' at Rackspace.123
Vadrevu is also an accomplished speaker, having presented on topics ranging from applied anthropology to ethics in AI. She has participated in notable conferences such as EPIC and IDSA events, emphasizing the importance of grounding AI-assisted design in human truths.1 Furthermore, she has a passion for screenwriting and Indian classical dance, with her screenplays achieving recognition in various competitions and her dance performances taking her around the globe.1
