Volker Schnaars

Volker Schnaars is the Chief Marketing Officer (CMO) at MUSIC2BIZ - Musik für Unternehmen, a company that appears to provide music services for businesses. He is also the founder of KONTEXTB2B, which suggests he has entrepreneurial experience in addition to his corporate role.

Schnaars is described as a strategy expert with over 20 years of experience in brand strategy, brand awareness, and related fields. This extensive experience indicates that he is a seasoned professional in the marketing and branding industry.

In the past, Schnaars has shown interest in and expertise regarding buyer personas and inbound marketing. He once commented on a blog post about buyer personas in B2B content marketing, identifying himself as the owner of a small, specialized German inbound marketing consultancy.1 In his comment, he emphasized the importance of persona modeling in his consulting approach and noted that it often required significant explanation to clients.1

Schnaars appears to be based in the Cologne Bonn region of Germany, according to his LinkedIn profile.23 His LinkedIn username is volkerschnaars, as mentioned in the query.

It's worth noting that Schnaars has a background in the events industry as well. He previously worked as a Marketing Manager for PSI, a company in that sector, before leaving to start his own business.4 This transition to entrepreneurship aligns with his founding of KONTEXTB2B and current role at MUSIC2BIZ.