University of Technology Sydney

Digital Marketing  -  Neuromarketing  -  B2B Customer Acquisition  -  Content Marketing

At It's The People, we're on a mission to create Australia's most desirable workplaces by authentically showcasing the people that make them special. As founder and director, I lead our team in empowering HR leaders and decision-makers to attract and retain top talent that aligns with their core values and vision.

Our approach is based in the belief that at the heart of every successful organisation, it's the people who are the driving force, the soul, and the essence of what makes a brand unique. We specialise in:

Employee Consultation
EVP Development
Work With Us Videos
Careers Pages
EVP Content Marketing
Recruitment Marketing

With a focus on empathy, authenticity, and collaboration, we're dedicated to transforming how businesses connect with potential employees on a human level. Our goal is to be the go-to agency in Australia for employer branding, helping you create a compelling EVP that resonates with current and potential employees.

If you're looking to build a workplace that thrives on genuine human connections and want to tell your company's unique story in a way that attracts the right talent, let's connect. Together, we can make the world a better place to work – because it's always about the people.

Employer Branding, EVP (Employee Value Proposition), Talent Acquisition, HR Strategy, Recruitment Marketing, Employer Brand Consulting, Workplace Culture, Employee Engagement, Talent Retention, Employer Brand Strategy, HR Technology, Candidate Experience, Employer of Choice, Talent Management, Employer Brand Content

It's The People

Founder | Director

SEE DECISIONS HAPPEN

Are you launching a new brand, product, or service? Do you want to test the potential performance of your new marketing campaign before it goes out?

The Neuro Marketing Labs helps you to visualise and measure your customers emotional responses to your marketing. We demystify the science to help you confidently make smarter marketing decisions.

The world's largest brands have been using neuromarketing science for years to help their brands and campaigns be more successful, and we're making the technology affordable and effective for everyone.

Marketing doesn't need to be based on guesswork. You can effectively test and predict the performance of campaigns and see how to make them more memorable and more persuasive.

When you can literally see inside your customer's brain and understand the emotional high and low points of your marketing, you can optimise for engagement more effectively.

Most marketers use neuromarketing to assess and optimise:

New logos and branding
New campaign commercials and adverts
New packaging
New websites
New digital social and display ads
New products
New mobile and web apps

Confidently make decisions and remove the guesswork from your marketing with scientifically validated data.

www.neuromarketinglabs.com.au

Neuromarketing Labs

Advisor | Director

Over the span of my career, I've had a love affair with sales, marketing, advertising, digital, technology, the recruitment industry, and entrepreneurship.

Those passions combine into our marketing agency Eloquent - we use smart inbound marketing and growth marketing strategies to help you grow your business.

We help you grow your business combining:

- Smart inbound marketing strategy (HubSpot Partner)
- Content marketing (eBooks, whitepapers, quizzes, assessments, webinars, events)
- Paid traffic (Google ads, Google and Facebook retargeting, LinkedIn Ads, Facebook ads, Instagram ads)
- Marketing automation / Email marketing (outbound, inbound, and nurture campaigns using various tools including HubSpot, ActiveCampaign, MailChimp, Constant Contact)
- Inbound funnels (landing page creation using tools like Clickunnels, Leadpages, HubSpot)
- Analytics (social media, Google Analytics)
- Website design and optimisation (WordPress, JXT, Volcanic)
- Video marketing 

Looking to grow your business? Get in touch on sean@eloquent.com.au

HubSpot | ActiveCampaign | MailChimp | ManyChat | LeadPages | Facebook Ads | Google Ads | LinkedIn Ads | SEO | PPC | Paid Search | Search Engine Optimization | Website Design | Social Media Marketing | Digital Marketing

Eloquent

Founder | Marketing | B2B Content Marketing | EVP | Employer Branding

I happily present and participate in multiple forums as they relate to my experience and the marketing industry.

Contact me on sean@eloquent.com.au if you're interested in a speaker or guest for your next event or podcast.

Key areas of expertise include:
Digital Marketing | B2B Marketing | Account Based Marketing (ABM) | LinkedIn Marketing | Marketing Automation | Demand Generation | Sales Psychology

Keynote Speaker | Panelist | Podcast Guest

After an incredible 5 1/2 years at LinkedIn working with an amazing group of people that humbled and inspired me every day, I decided upon taking a career break and travelling with my wife and 2 daughters to enjoy the precious time we have while our daughters are young.

Leaving the best job of my life was one of the most difficult decisions I've ever made and I wrestled with it for 6 months+. I continue to admire the passion, enthusiasm, and 3% crazy, that make the LinkedIn team so successful, and I remain eternally grateful to my Director, Adam Gregory, who created and inspired a culture of trust, high performance, customer focus, and results (with a LOT of laughs along the way.)

Over 6 months with my family we travelled Phuket > Bali > Kuala Lumpur > Tokyo > Hong Kong > Chiang Mai > Laos > Singapore > Home.

I was there for our youngest daughter's first steps in Tokyo. I wiped out on my surfboard at famous breaks all across Bali. I took our girls to 3 different Disneyland's within 7 days. Our family swam in cascade waterfalls near the Mekong River in Laos. I learned to make a mean Khao Soi in Northern Thailand. I watched my daughters strut their stuff in Rapunzel dresses through the fashion district of Harajuku where they appeared in several hundred selfies with Japanese teens. We bathed elephants in mud springs at a rescue sanctuary. I enjoyed a night with my eldest daughter celebrating the Yee Peng Festival which involved releasing candle lanterns into the night and making a wish - followed by racing around the streets of Thailand at 1am in a tuk tuk while my 3 year old scarfed down banana Nutella pancakes and sang nursery rhymes. In Chiang Mai I spent a lot of time with an inspiring and motivating team of entrepreneurs who are rewriting the rules for what is possible in life and business.

It was a special time. I hope to do it again one day.

I haven't given up on the surfing yet.

Sydney Digital Marketing Agency | Inbound Marketing | HubSpot

Travelling

Led a team that worked with recruitment agencies on building their sourcing and recruitment marketing strategies.

Based in Sydney, my team helped recruitment agencies build their brand and sourcing strategies using smart digital marketing including LinkedIn Ads, inbound marketing, content marketing, social media, email marketing, and more. 

My team works with boutique recruitment agencies across Australia and New Zealand and empowers professional recruiters to influence, engage and connect the right people at the right time.

Recruitment agencies that utilise LinkedIn's corporate tools:-
- Are more profitable
- Build stronger client relationships
- Source unique, valuable talent
- Develop new markets and industry specialisations faster
- Attract and retain the best recruiters
- Build valuable businesses


Sydney Digital Marketing Agency | Inbound Marketing | HubSpot | Australia Digital Marketing Agency | SEO | Search Engine Optimisation | PPC | Paid Traffic | Social Media Marketing | ActiveCampaign | Facebook Ads | LinkedIn Ads I LinkedIn Marketing | Customer Acquisition | Lead Generation | Growth Marketing

LinkedIn

National Sales Manager

LinkedIn is a global phenomenon, and with over 225+ million members and another 2 million joining every week, LinkedIn represents the largest professional network on the globe.

With 40M+ professionals across APAC, including c80% of professionals in Australia, 80% of professionals in Singapore, and more than half of the professionals based in Hong Kong, we are the region's best source for finding and engaging with passive talent.

I work closely with some of our global partners in leveraging LinkedIn to put finding the best people first as the core to their sourcing strategy.

Sydney Digital Marketing Agency | Inbound Marketing | HubSpot | Australia Digital Marketing Agency | SEO | Search Engine Optimisation | PPC | Paid Traffic | Social Media Marketing | ActiveCampaign | Facebook Ads | LinkedIn Ads I LinkedIn Marketing | Customer Acquisition | Lead Generation | Growth Marketing

Strategic Key Accounts Relationship Manager - APAC

Looking beyond top-level resourcing needs, companies face a wide range of talent acquisition challenges, from managing talent processes, technologies and strategies, to recruiting managers with specialized skills. 

Futurestep, a Korn/Ferry company, can address these needs through its fully customized, flexible strategic mid-level recruitment solutions.

I was focused on Futurestep's RPO business looking after Staples / Corporate Express Australia.

Sydney Digital Marketing Agency | Inbound Marketing | HubSpot | Australia Digital Marketing Agency | SEO | Search Engine Optimisation | PPC | Paid Traffic | Social Media Marketing | ActiveCampaign | Facebook Ads | LinkedIn Ads I LinkedIn Marketing | Customer Acquisition | Lead Generation | Growth Marketing

Futurestep

Talent Business Partner - Futurestep RPO Business

Hays are Australiasia's largest specialist recruitment agency. Employed in various roles and promoted 5 times during my time within the Hays business.

Core Capabilities
- Business development and stakeholder management
- Candidate attraction and sourcing strategies
- Specialised in both permanent and contract staff at different times
- Direct team management for up to 6 staff
- Specialised predominantly in senior finance roles, with exposure to advertising and marketing roles also

Sydney Digital Marketing Agency | Inbound Marketing | HubSpot | Australia Digital Marketing Agency | SEO | Search Engine Optimisation | PPC | Paid Traffic | Social Media Marketing | ActiveCampaign | Facebook Ads | LinkedIn Ads I LinkedIn Marketing | Customer Acquisition | Lead Generation | Growth Marketing

Hays

Section Manager

I commenced my career in the advertising industry. McCann-Erickson is the globes leading advertising agency. I worked as an Account Coordinator on leading global brands including Microsoft, Unilever, Coca Cola and MasterCard. 

This role was project management focused on the creation of television, print, and online advertising campaigns from strategy inception, creative development, through to execution.

Notable highlights for me while working within an advertising agency environment include:-
- Microsoft Office campaign launch for Australia
- Vanilla Coke launch for Australia including television, print and radio commercials
- Several high profile MasterCard television, print and radio commercials.

Sydney Digital Marketing Agency | Inbound Marketing | HubSpot | Australia Digital Marketing Agency | SEO | Search Engine Optimisation | PPC | Paid Traffic | Social Media Marketing | ActiveCampaign | Facebook Ads | LinkedIn Ads I LinkedIn Marketing | Customer Acquisition | Lead Generation | Growth Marketing

Sean Withford