Volker Hein

Volker Hein is a software sales and growth expert who founded Sales Elements (formerly The Pitch Corporation), a consulting firm specializing in SaaS sales training for the DACH region.

Professional Background:

• Started his career in software sales at SAP in 2017 without prior experience in IT or sales
• Quickly became part of SAP's Special Sales Unit, closing a significant 12 million € IoT deal in 2018
• Became the youngest CTO for Central and Eastern Europe at SAP
• Focused on selling complex technology portfolios including IoT, AI, and Blockchain

Sales Philosophy: Hein believes in transforming sales through an "Experience Sales" approach, moving away from traditional product-focused pitches to creating more engaging customer experiences. His core mission is to revolutionize software sales by:

• Developing sales methods specific to the DACH market
• Challenging outdated sales tactics from 2008
• Creating practical, revenue-generating strategies

Current Venture: In 2021, he launched Sales Elements and a popular German-language SaaS sales podcast. Since then, he has:

• Trained over 600 individual sellers and sales teams
• Helped clients achieve:
  • 2x faster sales cycles
  • 30% larger deal sizes
  • Doubled win rates

His motto: "I give software sellers what I wish I had back then: Best practices, advisory, and systems that work in DACH."12