Alexandra Vlacic

Alexandra Vlacic is a seasoned professional in the beauty industry who currently holds the position of Brands & Animations Learning Expert for Europe and the Middle East at SEPHORA.1 She joined this role in April 2023, marking a significant step in her career within the company.1

Career at SEPHORA

Before taking on her current position, Alexandra worked as a Field Trainer for SEPHORA in Germany.1 This experience likely provided her with valuable insights into the retail operations and customer-facing aspects of the beauty industry.

Career Progression

Alexandra's move to the Brands & Animations Learning Expert role was part of an internal mobility opportunity within SEPHORA. She expressed excitement about joining the Sephora University EME (Europe and Middle East) team in this capacity.2 This transition demonstrates her growth within the company and her expertise in retail education.

Industry Experience

Prior to her time at SEPHORA, Alexandra gained experience working at Douglas, another prominent name in the beauty retail sector. This diverse background in beauty retail has likely contributed to her comprehensive understanding of the industry.

Skills and Expertise

Given her current role, Alexandra is likely skilled in:

• Retail education
• Brand management
• Animation techniques for beauty products
• Training and development
• Beauty industry trends and knowledge

Her position suggests she plays a crucial role in educating staff and partners about SEPHORA's brands and creating engaging animations to showcase products across the Europe and Middle East regions.