Vivian Zhu

Vivian Zhu is a highly accomplished professional with a strong educational background and extensive experience in the fields of digital marketing, analytics, and strategy. She holds an MBA from the University of Rochester - William E. Simon Graduate School of Business Administration and a Bachelor of Arts (B.A.) from Beijing Foreign Studies University. Vivian has held leadership positions in several prominent organizations, including serving as the CEO at Zenith and Spark Foundry. Previously, she was the CEO Greater China at Blue 449 and held key roles such as Chief Digital and Innovation Officer at Publicis Media, Chief Digital Officer Greater China at Starcom Mediavest Group, Managing Director China Digital at Starcom Mediavest Group, VP of Strategy and Analytics at both Razorfish and Publicis, SVP Director of Analytics at MRM Worldwide, Group Director at Wunderman, and started her career as a Marketing Analyst at Fedex Corp.