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Vivian Chau
Product, Portfolio and Solutions Marketing at Envoy
Vivian Chau is a distinguished engagement marketing maven whose passion lies in amplifying the brands and products of mission-driven organizations. Her extensive background in marketing encompasses multiple roles where she has honed her skills as a product marketer, content strategist, and lifecycle engagement expert. With a robust educational foundation rooted in the social sciences, Vivian utilizes her knowledge from her studies in psychology and sociology at Stanford University to drive meaningful work for companies that aim to make a positive social impact.
In her career, Vivian has demonstrated exceptional leadership abilities by hiring, mentoring, and promoting team members in marketing and content operations. This commitment to fostering talent within her teams not only enhances productivity but also cultivates a vibrant work environment that encourages growth and innovation. Her multifaceted role as an engagement marketing strategist allows her to command a comprehensive understanding of various marketing disciplines, including product marketing, growth marketing, sales enablement, brand marketing, and much more.
Vivian's diverse skill set enables her to craft and implement effective marketing strategies that resonate with target audiences. With competencies in campaign optimization, brand marketing, and content creation, she is adept at enhancing user experiences through thoughtful engagement practices. Additionally, her expertise in B2B and B2C marketing lends her the insights necessary to develop strategies that cater to diverse audience segments, ultimately promoting sustained engagement and brand loyalty.
Throughout her career, Vivian has held a series of influential positions in various esteemed organizations. Notably, she served as the Senior Product Marketing Manager at Envoy, where her innovative strategies propelled the brand's visibility and customer engagement. Prior to this role, she was the Product Marketing Manager at Atlassian, a company renowned for its focus on collaboration and productivity enhancement. Her extensive experience also includes significant tenures at TrueAccord, Welkin Health, and Practice Fusion, where her contributions were pivotal in shaping robust marketing strategies and operational frameworks.
Her early career included valuable experiences at organizations such as Rocket Lawyer, SF Hep B Free Campaign, Plurivocity, and Google, where she laid the groundwork for her future success in marketing and communications. Each role equipped her with unique insights, enabling her to approach challenges with a solution-oriented mindset. Additionally, her internship experiences at prestigious companies like Mercantila Inc and Dwell provided her with an excellent foundation in marketing principles and practices.
Vivian's extensive technical skills complement her marketing expertise. Proficient in various marketing automation platforms such as Intercom, Marketo, and Salesforce, she is equipped to enhance marketing processes and engage effectively with clientele. Her adeptness at using tools like Figma, Photoshop, and HTML allows her to create captivating content that engages audiences on multiple levels. In addition, her familiarity with project management software underscores her ability to oversee complex projects seamlessly and efficiently, ensuring that all marketing initiatives are executed with precision.
In summary, Vivian Chau is a dedicated engagement marketing maven whose diverse expertise and commitment to social impact through marketing align seamlessly with her vision for meaningful work. With her background in psychology and sociology, coupled with her comprehensive marketing experience, she is poised to continue making an indelible impact on the organizations she serves as well as the communities they reach.