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Charlie Riley
Educating marketers about outdoor marketing and advertising | 3x Dad | 6x First Head of Marketing & Former CMO | Global B2B SaaS Product, Demand Gen, Brand, Sales and Growth experience | People Connector
Charlie Riley is a seasoned marketing professional currently serving as the VP of Marketing for North America at Send, a position he has held since January 2023. In this role, he is responsible for promoting a digital underwriting workbench aimed at insurance carriers and specialty insurers across the U.S. and Canada.1
Riley has extensive experience in various marketing roles, including being the Chief Strategy Officer at his own consulting firm, Charlieriley.com, since 2008. He has also held significant positions such as the Director of Marketing and Communications at Lawley, where he was instrumental in achieving record sales growth and launching an SEO-optimized website that significantly increased organic traffic.1
His earlier career includes roles like Chief Marketing Officer at PLS 3rd Learning, where he managed a substantial marketing budget and contributed to major contract wins, and Digital Marketing Director at FARM Buffalo, overseeing comprehensive digital strategies.1 Riley's diverse background in marketing encompasses demand generation, growth marketing, product marketing, and sales, making him a well-rounded leader in the field.1
He is based in Buffalo, New York, and actively engages with the marketing community through platforms like LinkedIn, where he shares insights and experiences related to marketing strategies and leadership.1