Charlie Riley

Charlie Riley is a seasoned marketing executive with extensive experience across various industries including SaaS, cybersecurity, insurance, and education technology.

With a strong background in demand generation, growth marketing, product marketing, sales, partnerships, and brand marketing, Charlie excels at building and leading marketing departments from the ground up.

Over his 22-year career, Charlie has honed his skills in digital and traditional marketing, public relations, business development, and advertising, managing campaigns, email marketing, omnichannel marketing, and business development.

He has a proven track record of success in developing ABM programs, creating customized marketing tools, and securing significant deals through strategic marketing efforts.

Charlie is well-versed in B2B and B2C growth plans, digital marketing strategy, CRM platforms, marketing automation, content marketing, and digital advertising.

His extensive experience spans advertising agency and client-side roles in diverse sectors such as manufacturing, healthcare, energy, retail, and professional sports.

Recognized as a Top 50 B2B Marketing Influencer, Charlie has also served as a marketing judge for prestigious competitions like 43North and the Stevie Awards.

As an adjunct professor, he shares his expertise by teaching Integrated Marketing Communications courses at St. Bonaventure University.

Beyond his professional endeavors, Charlie is passionate about philanthropy, consultation, and event planning, actively contributing to initiatives like the Buffalo Scavenger Hunt benefitting Camp Good Days.