Vivek Agarwal

Vivek Agarwal is the founder of Ookioh, a sustainable and size-inclusive swimwear brand launched in 2018.1 Born in a small town in northeast India, Agarwal's journey to fashion entrepreneurship was unconventional, spanning careers in steel manufacturing, real estate, and shopping mall development.1

Inspired by Bollywood and colorful brands like Benetton, Agarwal created Ookioh to fill a market gap for playful, accessible swimwear.1 The brand is known for:

1. Colorful, retro-inspired designs
2. Size-inclusive offerings
3. Commitment to sustainability, using recycled materials1

Ookioh's popularity has grown significantly, with celebrities like Bella Hadid, Hailey Bieber, and Gabrielle Union wearing the brand.1 Agarwal's approach combines modern design with nostalgia, focusing on eco-consciousness and inclusivity.2

The name "Ookioh" is derived from the Japanese term "ukiyo," meaning "floating away from the borders of life," reflecting the brand's philosophy of enjoying life while being earth-conscious.1

Agarwal's LinkedIn username is vivagarwals, which aligns with his Twitter handle @vivagarwals.3