University of California, Berkeley, Haas School of Business

International Management Institute - IMI

Indian Institute of Planning and Management

D.A.V. Senior Secondary School, New Delhi

Branch head leading digital and growth  -  UC Berkeley - Haas Alumnus

popkorn is part of the V360 Group, leading the creative and digital agenda. We work with exciting brands across their life cycle, and a wide group of industries.

popkorn

Chief Executive Officer

Leading the branch for 22feet Tribal Worldwide Delhi (part of DDB Mudra Group), responsible for digital businesses and agency growth in the region, managing the office P&L with focus on driving top line growth and delivering profitability.

Managing our people, building award winning brands with consumer, culture and category insights, leading integrated business pitches and driving our digital transformation agenda for the office is in my remit.

Key brands: Pernod Ricard (bottled in India + origin portfolio), Royal Enfield, Delhi International Airport, Reebok, H&M amongst others.

22feet Tribal Worldwide

Senior Vice President

Branch Head, North

Lead, Digital Strategy

Cheil is amongst the top 5 advertising agency networks in the country and serves as the regional headquarters for Cheil Worldwide in South-West Asia. 

I led various projects involving digital brand strategy/planning for one of the largest brands on digital, Samsung India, across categories like HHP, wearables, digital services and e-commerce.

Executed projects involving emerging technologies for consumer-facing campaigns

Other brands in my portfolio at Cheil include: Jet Airways, Grant's Whisky, Bata and Monkey Shoulder.

Cheil Worldwide

Senior Digital Planning Director

SimpliFlying is the world’s leading airline brand consulting company, with headquarters in Singapore and staff in India, Canada, UK and Spain. SimpliFlying has been helping airlines, airports around the world to create brand initiatives that drive and create meaningful conversations with consumers, often using social media and digital marketing tools.

I was leading digital strategy and social media for SimpliFlying clients, which included several multi-billion dollar aviation brands as well as internal projects for the consultancy.

SimpliFlying's clients included Boeing, Airbus, IATA, Turkish Airlines, LAN Airlines, airBaltic, Bombardier Aerospace, Emirates, Lufthansa, Singapore Airlines, Cebu Pacific and airports around the world.

SimpliFlying

Senior Digital Strategist

Bite is a multiple award-winning global communications consultancy, which is now known as Archetype.

I started and oversaw Bite's digital/social media practice out of the India HQ, coordinating with our regional & global teams during various stages of campaigns: from pitching, to development of campaigns, execution and analytics. Managed leading brands across Information technology, financial services, consumer electronics etc.

Bite, A Global Marketing Services Agency

Digital Strategist

Led North & East India business, generating new business opportunities from existing markets.

Part of SPIIDER’s core formation team, Led agency’s foray into eastern India market. Clients included major brands from technology, personal care and FMCG.

SPIIDER Digital Hub

Regional Manager

StratosHear Technologies was one of India's fastest growing complete mobile marketing solutions company.

While at StratosHear, I pioneered the concept selling of ColorCodes (Color QR Codes) for the country’s first ColorZip campaign, partnering with India’s top automobile brands. Led the product sales nationally, along with other innovative mobile marketing products like Mobile TV & iSMS (interactive SMS), besides advertising on ring back tone (AdRBT) & MobiAdz (mobile advertising network)

Evangelized mobile marketing with telcos, advertisers and agencies. Worked on brands in Technology and FMCG space.

StratosHear Technologies Pvt. Ltd.

Senior Manager - Digital

Established digital marketing wing for the agency, led teams to pitch & execute integrated marketing campaigns, managing relationships with clients.

Responsibilities included direct management of a business development/account management team including brand consulting, client strategy, profit and loss responsibility, customer acquisition, revenue production, personnel development and key result areas such as account management & strategy.

Clients included brands from aviation, technology and FMCG industries.

Handled complete production (pre & post) for a weekly business show produced for Zee Television, for a period of 43 weeks, interviewed leading business personalities & anchored the episodes as well.

Planman Marcom

Senior Manager

Conducted market research analysis pertaining to various home appliances brands present in the marketplace vis-à-vis those offered by USHA international.

Final report submitted focused on USHA's market share in key markets & its brand positioning.

Vishal Mehra