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Virginia Pino
Marketing / Insights / Culture / Business
Virginia Pino is a dedicated professional with a keen interest in understanding human behavior and its impact on decision-making processes within the business realm.
Having a strong belief in the importance of human behavior and motivation in driving business success, Virginia excels in connecting the dots to develop strategic problem-solving approaches and provide valuable insights.
She possesses a diverse skill set that includes expertise in primary research design, qualitative and quantitative methodologies, media research, and competitive intelligence.
Virginia Pino pursued a Marketing Management Certificate at Ryerson University, indicating a solid educational foundation in the field.
With an impressive career progression, Virginia has held key positions in renowned organizations such as Engagement Labs, where she served as the Vice President of Analytics & Insights.
Prior to her role at Engagement Labs, she demonstrated her expertise as the Head of Consumer & Media Insights at Media Experts and held senior positions at MediaCom Canada, including SVP Market & Consumer Intelligence and VP Market & Consumer Intelligence.
Her experience encompasses various research-focused roles, from Research Director and Project Manager at MediaCom to Research Director at Alliance Atlantis and Research Manager at YTV.
Virginia Pino's professional journey reflects her commitment to leveraging human behavior insights to drive business strategies and deliver actionable results.