Virginia Lee

Virginia Lee, Contributing Writer at The Food Institute

Virginia Lee is a Market Research Analyst and Consumer Insights Analyst specializing in the Consumer Packaged Goods (CPG) industry, particularly the food and beverage sector. She is a Contributing Writer for The Food Institute and shares her knowledge of food, beverage, and CPG trends through various media outlets and speaking engagements.1

Key Facts about Virginia Lee:

• Current Roles:

  • Contributing Writer at The Food Institute (since July 2021)1
  • Food & Beverage Consultant and Trendspotter1
  • Writer, Content Creator, and Speaker on Food & Drinks Trends1

• Past Experience:

  • Market Research Analyst and Insights & Innovation Manager at Innova Market Insights (2018-2019)1
  • Senior Industry Analyst - Beverages and Senior Research Analyst at Euromonitor International (2005-2016)1
  • CBD Research Manager at Brightfield Group (2019-2021)1

• Education:

  • Bachelor of Arts (B.A.) in History from Dartmouth College1

• LinkedIn Username:

  • virginiaalee1

Virginia Lee combines her passion for consumer packaged goods with her skills in trendspotting, market intelligence, and storytelling to provide actionable insights to companies in the CPG industry. She has worked with global research and sales teams at Euromonitor International and Innova Market Insights, advising clients across various industries.1