Virginia Lee is a skilled consumer strategist with over 15 years of experience advising companies on innovation and market entry opportunities in consumer packaged goods. She has a Bachelor of Arts (B.A.) in History from Dartmouth College and has lived in South Korea and Montreal, Canada, with extensive travel experience. Virginia has spoken at various trade shows (PLMA Show, The CBD Expo Tour, Natural Products Expo East, ECRM Natural & Organic EPPS, and more) and has been widely quoted about trends in food, beverages, beauty, and personal care by many media outlets, such as The Wall Street Journal, The Financial Times, The New York Times, and Bloomberg. She is knowledgeable about food, non-alcoholic drinks, beauty and personal care, health and wellness, consumer packaged goods, retailing, and social media. Her market research experience includes advising multinational clients, working with colleagues around the world, and presenting at Cosmoprof Cosmetica Brazil in Sao Paulo, Brazil. Virginia's top 5 StrengthsFinder themes are Input, Ideation, Analytical, Strategic, and Futuristic. She has worked as CBD Research Manager at Brightfield Group, Insights & Innovation Manager at Innova Market Insights, Senior Industry Analyst - Beverages, and Senior Research Analyst, and Research Analyst at Euromonitor International.