Sergio Estévez

Sergio Estévez is a consultant specializing in new product development within the food and beverage industry, with a particular focus on trend analysis and its adaptation to the Spanish consumer preferences.

His expertise ranges from trend identification to collaboration with research and development departments, encompassing naming, service suggestions, sales arguments, and training for commercial teams and end consumers.

With a background in innovation, communication, and sales consulting, Sergio has worked extensively with multinational and Spanish companies in the beverage sector, including soft drinks, mixers, beer, cider, gin, coffee, and chocolate production.

In addition to his consultancy work, Sergio also practices as a mixologist and bartender, crafting unique drinks and cocktail menus tailored for various establishments in the HORECA sector, such as restaurant and hotel chains, cocktail bars, and restaurants.

He is well-versed in conducting corporate and private events, delivering engaging tastings and workshops on a wide range of beverages, including wine, beer, gin, tonic, cocktails, vermouth, whisky, rum, chocolate, olive oil, and cigars.

Sergio also offers consultancy services for international distillate and beverage brands seeking to enter the Spanish market, specializing in creating perfect serves and cocktails for the Spanish and European markets.

As an accomplished author, Sergio has written reference books like 'Gin and Tonic for Dummies' and maintains blogs focusing on innovation and trends in the beverage industry. He is a seasoned Brand Ambassador, having conducted over 2,000 tastings, workshops, and presentations.

Sergio's educational background includes studying Law and Economics at Universitat Pompeu Fabra. He has held various roles in organizations such as Director at LOCatamos, Coordinador Barcelona at The Monday Reading Club Barcelona, Director at Loleemos.com, CEO at DECAP 93, and positions at Deutsche Bank and AIESEC.